What type of energy saver are you?
Vattenfall
PingVP
Vattenfall
More satisfied customers, increase retention rates
Personalized video,
Interactive video
PingVP
Engage Vattenfall customers in a fun way about the personalized savings program that Vattenfall offers. Customers who use the savings program are more satisfied and remain customers for longer.
In close collaboration with Vattenfall, a concept was developed for an interactive and personalized smart video. Customers answer 5 questions in the interactive and personalized video not only to determine their savings type but also to receive 3 personalized saving tips that suit them. Through the 3 personalized tips, viewers can then click through to Vattenfall’s complete personalized savings program. The campaign leads to increased awareness and more users of the savings program, resulting in more satisfied customers and higher retention.
The personal video is started by 76% of the visitors on the specially designed campaign landing page, and 78% of the viewers go through all 5 questions in the smart video and receive the 3 personalized savings tips. 25% of all viewers click on the interactive CTA in the video to proceed to the personal savings program in My Vattenfall. The campaign not only leads to more users of the personal savings program but also to a significant increase in the NPS (Net Promoter Score).
“The results of this campaign have exceeded our expectations. We see positive effects on customer experience and loyalty. We have found our collaboration with Ping to be very pleasant. They understood immediately where we wanted to go with our loyalty campaign, and we were surprised at how well the initial concept aligned with our company. Because they have everything in-house, from creative to technology and software, we only had to deal with one party. The entire process went smoothly, and they were able to adapt quickly to last-minute changes. We are proud of the exceptionally great end result: more enthusiastic customers.”
Want to make smart video work for you?
Contact us and we’ll swiftly reply.
