I wish you a warm welcome
CBS
PingVP
CBS
Onboarding & employer branding
Personalized video, Interactive video
PingVP
How do you ensure that new employees feel personally welcome within your organization and get to know the vision, goals, and structure of your organization even before their first working day?
A personalized, dynamic, and interactive welcome video consisting of multiple clips. The new employee receives the personalized video automatically and is not only welcomed by the Director-General of CBS in the video but also gets to see a video about their own team and an insight into the history of CBS.
The goal of this smart video is more than just giving a warm welcome. Or as Angelique Berg, the Director-General of CBS, says in the video, ‘It’s a fact that good onboarding fosters employee satisfaction.’
Thanks to the video, new employees start their new job better informed, are more familiar with CBS’s mission, and, after watching the personalized video, understand the role of their team within the organization.
“It had long been our wish to enrich our onboarding process with a personalized and interactive welcome video. We conducted a market orientation, and Ping Media clearly stood out as the most suitable partner. Not only because they have the technology in-house and could integrate with our HR system but also because they handled the concept and creation of the videos. We experienced the collaboration as pleasant and professional and are pleased with the result, where we welcome new employees with smart video in a fully automated way. The reactions from our new colleagues are fantastic, and it provides them with a warm welcome even before they start.”
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