From Pearle Studio
to GrandOptical
GrandVision
PingVP
GrandVision
Introducing a new name and brand promise to customers
Personalized video, Interactive video
PingVP
How do you ensure that customers can still find you when you change your name?
Existing customers receive a personalized smart video via email. This introduces the new brand name and brand promise. By integrating customer data into the video through an automatic connection with CRM data, the customer receives a hyper-personalized video including a personal offer. Through interactive buttons in the video, the viewer can directly explore the new collection or make an appointment at their own store to take advantage of the personal offer.
The result is impressive. The personalized video has an open rate of over 80%, and 71% of viewers engage with the interactive call to action. In total, 28% of all viewers click through the interactive buttons to either make an appointment or view the new collection. The primary objective of introducing the new brand to the existing customer base has been achieved.
“The collaboration with Ping was super-fast and pleasant. They listened to all our wishes and feedback. After a number of video calls and testing rounds, our video went live. And it was a success! We had expected good results, but this exceeded our expectations by far.”
Want to make smart video work for you?
Contact us and we’ll swiftly reply.
