This explanimation shows the features and pitches the digital learning method Mijn Talent. The format of this video is known as an infomercial, which sells a product based on facts, appealing to the right, analytic side of the brain. The result? Viewers consider the video to be informative rather than a commercial, and are triggered in a more positive manner. The video offers a direct call to action: viewers can order a trial-version of Mijn Talent directly via a button within the video. Analysis showed a much higher conversion: roughly 50 percent of the viewers converted.