Project Details

This personalized video shows KPN customers exactly which benefits they will receive when combining KPN services. This production was rewarded with a Dutch Interactive Professional Awards by Emerce in the category: Data.

This video clarifies the benefits for existing KPN clients. In collaboration with data-partner Oxyma, we produced a personalised video in which benefits are tailored to the viewers based on a profile derived from existing client data. The video was featured in an e-mail, which directed the viewer to a landing page which featured the personal video.

Information

  • Rewarded Interactive Award
  • An open-rate of 70%.
  • A high CTR of 19%.
  • Higher client satisfaction.
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